Thursday, March 20, 2014

Connecting the Dots to Your Call

When we get a call or email from someone in asking for service or repair on an air conditioning system, that means we’ve done something right. And we’ve got an opportunity to do something even better.

Here’s what I mean. When we get a call from someone who invites us into their home, there are several reasons why we just got that opportunity. One, we advertised in a way that increased your trust in us. Two, we performed a past service for you that made your home more comfortable. Or three, someone you know told you to give us a call.

Now, when we get that call, we get to come to your home – an honor indeed. Whether we provide service on your air conditioning and heating, or install a new system, this is our chance to exceed your expectations so that you’ll want to call us the next time you need us.

Frankly, we don’t know a better business strategy than developing strong relationships with our customers. So we’re sticking with that one.

Of course, others choose a different strategy. And you’ll hear from them too. This is why we hope you’ll take a look at this free report, Who Should You Trust to Check Your Home Systems?

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